Tourist Services & Interpreting
With 30 years of experience in the field of tourism and the idea for the design of a company that will offer innovative and pioneering travel experiences, Easy Guide was created by Maria Kyriakidou. A different travel agency that offers a wide range of services and unique activities fully adapted to the needs of each visitor.
The 3ds team has taken on the task of creating a new logo for a new digital environment that fully meets the character of Easy Guide. The combination of the eye, the letter ‘‘e’’, and the location icon compose a pleasant brand with ancient Greek elements and travel philosophy.
Year of Implementation
An important part of the UI / UX design were the various components, which help and enhance the user experience. At the same time, colors were used for the digital environment, interwoven with the color palette of the logo, as well as creative additions with a pleasant and fun character, which refers to travel and wandering. Thus, a fresh and modern website with a special layout was delivered, which is presented easily and understandably to the visitor, apart from the standard and usual templates.
The result contributes to the company's easier and more direct communication in the market, while the typography, as well as the warm and optimistic colors used for the website, were based on the Easy Guide identity, to create a new digital footprint. Particular emphasis was placed on compatibility with mobile devices, loading speed, and the creation of an optimal structure, to achieve the easiest possible navigation.
In the next step, the SEO team took over in order to optimize the website for search engines. A technical inspection of the website was carried out, using various in - house tools, as well as through platforms. At the same time, the basic landing pages were improved in terms of metadata and header tags, so that they are SEO friendly and contribute to better indexing of the website by search engines. Following the onsite SEO practices, the domain was registered in the Google Search Console, to have access to important information on the website and the users who visit it. With the completion of the renewed website, the Digital Marketing department undertook the creation of a company profile on Social Media.