Data Analysis
For us, data analysis is the A (Alpha) and the Ω (Omega) of an integrated marketing strategy.
Without it, no result is measurable and there is no goal on any campaign.Find out more about what we will do
The absence of recorded strategy and goals through Key Performance Indicators (KPIs) equals a complete lack of strategy.
Data analysis is one of the most important tools of modern marketing, since we can plan our next moves thanks to it.
What exactly does it include?
Thanks to special platforms and web tools, we can collect the results of each digital campaign and advertising (paid or unpaid) in measurable quantities.
Through the data we collect, we can observe the traffic and mobility of users, how many of them performed specific actions, for example if they clicked on a specific product category, if they subscribed to our newsletter, etc.
How can we start?
- A team of dedicated data analysts monitors every action on Social Media, Google Ads, SEO, Email Marketing and Affiliate Marketing and collects data
- This data is analyzed, recording the most important performance indicators
- The results of these measurements are used to improve online campaigns and the website or eshop itself.
- Our strategy is repositioned based on the new data that has emerged.
In each project, there is a presentation of collected data (reporting) and each channel is examined separately. We only use official Google tools (Google Analytics, Google Search Console, Google Ads) and top digital marketing tools (SEMRush, Ahrefs, Moz) and present them through the easy-to-use Google Data Studio environment.
