Dei College

Digital Marketing department undertook the actions of promoting the college and running a variety of campaigns on both Google and Social Media. The strategy was divided into two audiences, the one of the prospective students and the one of their parents. Through the application of Call to action, the goal was not only to find targeted audiences but also to re-approach them with the Remarketing technique, achieving the necessary interactivity with its potential users. At the same time, S.E.O. performed targeted actions both inside and outside the site, with the goal of achieving higher rankings in search engine results.