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Eye to Eye Ecommerce – Optics
Eye to Eye – Digital Projects

Eye to Eye

Ecommerce – Optics


  • Consulting
  • UI/UX Design
  • Custom Development
  • SEO.

Year of Implementation


Eye to Eye – Digital Projects


With more than 30 years of experience in the field of optics and eyewear, Eye to Eye continues to develop and offer top quality products.

Through the easy-to-use ecommerce site designed and developed by 3ds, users can now find a huge selection of 250+ contact lenses and thousands of eyeglasses that cover every eye need, such as myopia, hyperopia, astigmatism, or presbyopia.

At the same time, has more than 30,000 frames and sunglasses from well-known brands with guaranteed high manufacturing quality.

Do you want to see how we managed to design a modern and easy-to-use optics ecommerce store? Keep reading!

Eye to Eye – Digital Projects

The Challenge

How do you set a 301 redirect to more than 10,000 products?

Migration from an old site to a new one is always challenging for every developer, no matter how experienced they are.

If you want “the job done” without losing value during the migration, then your every move must be perfectly calculated.

The biggest challenge in this particular project was the creation of a functional and fresh eyewear ecommerce site that would retain its original value – until we added more!

At the same time, it had to check every box in terms of design, speed and overall user experience.



Modern design, trouble-free user experience and fast loading speed were just few of the requirements the new site had to meet.

To achieve this, we relied on the methodology we always follow at 3ds: The SEO team defines structure and finalizes the URL mapping, the Design team creates the wireframes and mockups so that the client can see what their ecommerce site will look like, and the Development team relies on these wireframes to bring a fully operational site to life!

Once the ERP is integrated, we are ready to go live!



An online store today must be open 24/7! is a safe site that runs smoothly without delays, remaining 100% functional on desktop and mobile devices.

The methodology we follow brought the desired results:

  • A site with intuitive navigation, allowing customers to use it without thinking.
  • An automated warehouse that reduces man-hours and errors.
  • A redesigned look that brings the online store to the top of its category.
  • A more than double increase in traffic from organic Google search results.


Eye to Eye – Digital Projects


At 3ds, every new project starts with SEO!

What’s more important in search engine optimization than correct architecture of the page? Hreflang, header tags, meta data, keyword research, URL structure and a variety of other elements are researched and defined before any design action begins.

This categorization (URL mapping) that the client saw and approved, will then guide design!



Every ecommerce site today must promote easy and intuitive user navigation – UX and UI design are essential to designing an online store that leads to sales without much thinking, without users wondering what their next steps should be or where to click! was designed in such a way as to have:

  • Easy structure and categorization through a clear menu
  • Enough space for SEO-optimized text in key commercial priorities so as to appear at the top of SERPs
  • Smart call-to-action buttons in the right spot and color to motivate sales
  • Quick check out in just a few clicks
  • Unobstructed navigation on mobile devices



Developing ecommerce stores is our specialty!

Last step and – probably – the most important: the 3ds development team gives life to the wireframes so that what goes "live" is a fully functional online store.

Through coding that does not rely on builders and unnecessary information that weigh it down, the Eye to Eye ecommerce site is light, fast and ready to respond to the needs of every user.


If you too have an e-shop – or even an idea – and want to bring it to the top, get in touch.

We are here to create the next success story with you!

Eye to Eye – Digital Projects
Eye to Eye – Digital Projects
Eye to Eye – Digital Projects
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