Design Bedroom Furniture
Using its many years of experience in bedroom furniture, Letto continues its successful course as a leading manufacturer of bedroom furniture for homes and hotels. With special attention to detail and using modern production methods and quality selected raw materials, Letto designs and produces furniture that withstands the passage of time not only in design but also in construction.
The 3ds team was asked to create a modern digital environment that will make it easier for the public to get to know the collections of the brand, its products as well as the brand philosophy, while having the opportunity to communicate directly with the company.
Year of Implementation
UI / UX designers created a modern website with high aesthetics and minimal design with product categorization by type but also by collection. At the same time, through a specially designed section, emphasis was placed on hotel furniture, while a portfolio with integrated hotel projects was created. The close collaboration of the Design and Development departments delivered an innovative, fresh, and clean website with fast response, easy-to-use layout, and optimal structure for easier navigation of visitors. The combination of the white background with the basic shades of the letters and the photos manages to emphasize every detail, a key factor for the specific industry.
To communicate its products to other businesses, a complete SEO process plan was implemented, both Onsite and Offsite – Link Building. A market and competition research was conducted, while finding appropriate keywords and themes, in order to adjust the texts of the website and the blog. At the technical level, all the required optimization actions were performed – canonicalization, URL mapping, image SEO, content optimization, metadata tags, etc. Through a comprehensive link building strategy in paid and free channels, quality links to the domain were sought and created, to increase both the authority of the page and the organic rankings, always with the ultimate goal of increasing the organic traffic.
At the same time, a communication strategy was created, with a great emphasis on research and analysis of trends and best tactics that will highlight Letto. Through a comprehensive digital marketing plan, actions were implemented to inform the company and its products to retail consumers and traders, to strengthen and organize a substantial network of partners.